How Leo&Go is Driving Engagement and Growth with a Loyalty Program

In the competitive landscape of shared mobility, carsharing operators face increasing pressure to stand out and foster loyalty among their users. Leo&Go carsharing has partnered with StriveCloud to introduce a loyalty program that brings a new level of engagement to their platform.

This program not only boosts the customer experience but also delivers substantial business benefits, demonstrating how loyalty programs can be a powerful tool for shared mobility providers.

Enhancing Service for Competitive Edge

By rewarding users with points (each €1 spent accumulates 10 points), Leo&Go creates a compelling reason for customers to keep using their service. Users can either convert their points into Leo&Go credits, or use them at local businesses. This gamified approach incentivizes continuous usage, ultimately reducing churn and driving revenue.

Accumulated points can be transformed into credits for future rides

Through the loyalty program, Leo&Go not only attracts new users but also improves retention rates, transforming casual users into loyal advocates. The program strengthens Leo&Go’s brand by aligning the brand experience with customer engagement, enhancing recognition and loyalty in a highly competitive market.

Building Connections with the Local Community 

Loyalty program users can take advantage of promos with restaurants, gyms, vacation rental services? and other local businesses

One of the unique aspects of Leo&Go’s loyalty program is its integration with local businesses. Users can redeem points to receive promo codes from Leo&Go’s partners, such as nearby restaurants and shops. This creates a mutual benefit: Leo&Go offers added value to customers without bearing the cost of discounted rides, while partner businesses gain visibility and new customers. Furthermore, it positions Leo&Go as a company that actively contributes to the local economy and strengthens its community ties.

Delivering a Rewarding Customer Experience and Increased Engagement

Customers today seek experiences that go beyond basic transactions. Leo&Go’s loyalty program adds an element of personalization by allowing users to enjoy a number of exclusive privileges, fostering a sense of community and excitement among its users. Essential to the loyalty program is an expiration policy for credits, set to expire after one year. This encourages users to redeem their points regularly, creating a recurring cycle of engagement that sustains customer interest and boosts platform activity.

Leo&Go’s loyalty program helps to build a community around their service 

Key Takeaways for Mobility Operators

Leo&Go’s loyalty program showcases how gamification and rewards can transform user engagement, increase brand loyalty, and open new revenue channels. For mobility operators, this case study illustrates several valuable takeaways:

1. Boost Service Competitiveness: A well-structured loyalty program can elevate your service offering, helping to retain customers, increase utilization rates, and set your brand apart in a crowded marketplace.
   
2. Strengthen Brand and Expand Reach: Collaborating with local partners and city stakeholders can enrich your brand, positioning it as a crucial part of the community while broadening your audience.
   
3. Provide a Unique Customer Experience: Personalization, gamification, and rewarding loyal users make for a memorable and enjoyable user experience, encouraging customers to return and engage more with the service.
   
   

Leo&Go’s loyalty program is a powerful example of how loyalty can benefit mobility operators by enhancing both customer and operator outcomes. As more mobility providers explore loyalty programs, those that creatively integrate fun, rewards, and local partnerships will be best positioned to succeed in the future of shared mobility.

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