How to Leverage Your CRM Integration

Whether you are using Salesforce, Hubspot, Zoho, or any other solution, CRM tools seamlessly integrate with Vulog’s platform, enabling automated customer communications (e-mails, SMS, in-app notifications) based on defined scenarios to reach your business goals. Here are the most impactful examples that Marie, Leo&Go’s marketing manager, has set up to convert users, boost their activity and follow up on overdue payments.

– Incomplete users: a series of notifications prompting newly signed-up users with pending documents to finish their registration. The results? +20% completed registrations!

– Hibernating users: incentives for active users who haven’t taken any trips in a given period to use the service again.

– Overdue payments: an email and text message sent within 6 hours of the trip being taken enables the team to collect the payment in a majority of cases, thereby saving them valuable time. Users are automatically re-emailed after 7 days if the invoice is still not paid.

– Loyalty: credits rewarded to the most active users, allowing Marie to identify brand ambassadors.

– Birthdays: a promo-code to celebrate each user’s special day. Those scenarios are Marie’s favorites, but we’d love to hear from you!

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